…but not really.
Now that you have your “Who and Do What” statement in place, let’s talk about how to network. In the Book Yourself Solid method, networking is doing three things:
In today’s post, I’ll focus on number 2, sharing what you know. Here’s a short video showing how I do this every day:
Let me know how it goes with a comment!
For 2011, let’s change how we approach networking! For the next few posts, I will be discussing the “Shift”, things that we can change to make our networking more comfortable, more effective and more fun.
This starts with changing your attitude before you start networking.
If you are thinking about getting leads or getting someone to do business with you before you enter a networking event, you need to change. Start with a simple goal, have as many conversations as you can.
All sales ultimately start with a conversation. All sales ultimately happen once trust and credibility are established. So how the heck can you establish trust and credibility if you aren’t having conversations?
Here’s a video on one way I use to start meaningful conversations:
I look forward to your comments!
One of the basic premises in the Smarter Selling Program is the approach that salespeople take when they first come into contact with a customer.
For some (the “dumb” ones), they just look at that customer as another “unit” or “transaction”.
Smart Sellers will look at the potential client a little more closely. Here are some questions to ask yourself:
If you answer yes to any of these questions, this could be a great customer not only for this transaction, but for the long term. Make the effort to spend some time with this person and build a relationship that will last into the future.
I look forward to your comments!
