I want to give a shout out to my new friends at Holiday Chrysler Dodge Jeep (www.holidaycdj.com) in Fond du Lac, Wisconsin. I had the opportunity to meet Nancy Berg, Mike Marvin and Randy Sabel last week when I purchased a Chrysler Town & Country mini-van for my wife. You might ask, “what does this have to with selling?”
Here’s the thing. My wife knew exactly what she wanted. This van was one year old which made the price right, it had the dual DVD system in it which keeps the kids happy on long trips, and the color was right. That said, I found 10 or so vans like this on the internet, none of which were in my local market, so I could have done anywhere. Worse yet, I had contacted the dealers in my local market to ask about finding a van like this and only got one call back. Even worse yet, I was headed to southern Illinois to buy one, was almost there and the salesman called me to let me know he had just sold it – ugh! When I first contacted Nancy, she was pleasant, was appreciative and gave me just enough insight into the dealership that I was instantly comfortable with her. I let her know I was coming up (2 1/4 hour drive) and I arrived to find the van parked in front and ready for me to see. Better yet, they had two vans of the same style, so I now had a selection to choose from. Nancy introduced me to Mike, who took me for a test drive. Wanting more assurance, I asked Mike about his time with the dealership and learned he has worked there for 14 years — how great is that? My first three interactions (I also spoke with Randy on the phone before heading up to do a credit app) built an immense sense of trust and credibility.
Now, I will say that I took the first offer they gave me on the van. I also purchased the paint sealant, the interior protection and the 100,000 service contract. All of these add on items sometimes get a bad name in the consumer world, but they all were of value to me and I hope that they made money on them.
So, I was an “easy sale”. When I was in the car business many years ago, I might have called someone like me a “lay down”. In reality, what I was was a customer who knew exactly what he wanted, had a good idea of what my trade was worth and got that amount and knew that the van I bought was exactly the right vehicle for my family at this point in our life. My point is that a real “sale” happens at moments like this. No pressure, no selling me something I did not want or need, no BS, none of the “dumb” sales approaches that other car dealers take. These were real people listening to what I wanted and finding a way to make it happen for me all brought together through the power of the internet.
To conclude, the folks at Holiday CDJ are great folks and I wanted to let the world know. My hope is that if you are ever in the market for a new or used vehicle, you will go see my new friends in Fond du Lac!
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