I ask this question during most of my presentations and I get some very interesting answers, but the number one answer from salespeople is, “When I convince the customer they need to buy”.
Why do we have to convince anybody of anything? How about we start listening to what our customers want and then craft unique solutions to meet those wants? How about we build trust and credibility over time with our clients and then they come to us when they are ready? How about we focus on our customer rather than on ourselves?
This is my quick thought for the day. Have a great weekend!
